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Back to Ideas
AAPL LONG

Apple shares

In Progress
Progress to Target
Current
Entry
$248.80
Target
$285.00
Stop Loss
$238.00
Potential
R/R

Investment Thesis

AAPL at $248.80 represents compelling value following a 9.27% monthly decline driven by regulatory concerns and margin fears that are now overpriced. The company's aggressive product expansion (MacBook Neo, iPhone 17e, iPhone Fold) is gaining traction with 20M unit iPhone Fold orders and strong early reviews, while pricing power on premium devices (iPhone 18 Pro maintaining pricing despite cost pressures) demonstrates margin resilience. Current valuation fails to reflect ecosystem expansion into emerging markets and new product categories that will drive 2026-2027 growth.

Why It May Work

Why It May Not Work

Timeline

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