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Back to Ideas
AAPL SHORT

Apple shares

In Progress
Progress to Target
Current
Entry
$293.26
Target
$270.00
Stop Loss
$302.00
Potential
R/R

Investment Thesis

Despite strong Q2 results, AAPL at $293.26 has surged 13.3% in one month and now trades at 30x forward earnings versus a 10-year average of 23x, with positive catalysts fully priced in. The dual-event iPhone 18 launch strategy signals product cycle uncertainty, while the CEO transition and elevated memory chip costs create execution risks that the market is underestimating at current valuations.

Why It May Work

Why It May Not Work

Timeline

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