AMZN has staged a decisive +3.2% single-day recovery to $240.14, reclaiming the $236-$238 prior support zone on what appears to be institutionally-driven buying momentum, with the Dow hitting record highs above 52,000 and tech leading the market higher. The combination of a broad market risk-on environment, Prime Day commercial catalyst driving near-term revenue visibility, and the stock's recovery off deeply oversold one-month lows (-11.3%) creates a momentum setup where the path of least resistance is higher toward prior resistance levels. With high-conviction institutional buyers (Pershing Square, Sanders Capital, Appaloosa) having accumulated aggressively in the $228-$236 range, the demand floor is established and today's breakout above $238 signals a potential trend reversal that momentum traders can ride.